Testimonial videos can be a versatile tool: In addition to building trust and credibility, they can be used to showcase the features of your product. Arguably one of the most important video types in your collection
These style of videos have adapted quickly to the habits of the modern viewer; short length videos, relevant information, engaging style and available where the viewer will be interested in viewing, and then ideally sharing the video with their social networks!
Promotional videos differ from instructional and educational videos in that they’re targeting a very specific viewer and speaking to their needs, then presenting a solution and concluding with a ‘call to action’, asking the viewer to take action: a social like or share, or a purchase, are all common goals for promotional video marketers.
Examples of Promotional Videos:
- Talking-head Videos
- Corporate Videos
- Product Demonstration Videos
- Event Videos
- Presentation Videos
- Comparison Videos
- Product Review Videos
These are the most simplistic types of videos – cut and dry information delivered as succinctly as possible. Think of a news host delivering current news, with a quick story sound bite and moving on to the next story in rapid succession. These videos give the ‘what’ on a topic, but don’t go much deeper, so the ‘why’ is often left largely unexplored (as good educational or promotional video would show).
Journalism is a good example of purely informational video. News and information videos give you the sounds and sights of the news events as if you were right there on location. No need to imagine what might be going on… You can see it and hear it for yourself.
Examples of Informational Videos:
- Television Newscasts
- Interview Question & Answer Videos
For many brands, video starts here. It begins as a way to show a customer how to do something more efficiently.
These videos are great not only for establishing expertness and authority in a vertical, but for capturing the all-important “how to”- and “hack”-themed queries in the search results.
Explainer videos are educational videos that teach your audience how to solve a problem. That problem could be related to using your product, or it could be a more tangential issue. But by the end of the video, your audience should be armed with the knowledge to take action based on the new skills they've learned while watching.
Do you sell a product or service that isn’t easy to explain succinctly?
Product videos show your product's features and benefits and often include examples of how it works, all while engaging your audience. They’re particularly beneficial for consumers who are in the awareness or consideration stages of the buyer’s journey and need a clear, comprehensive explanation of what you offer
At this point, your leads are generally looking for answers to any remaining questions they may have. You need to allay their fears and calm any last quibbles before purchase. FAQ Videos can also help make your company seem more approachable by putting a face to your brand.
The purpose of brand films is to acquaint your audience with your values, visions and ultimately the core of your brand. You can get your brand across using visuals, sounds and storytelling in a way that would be impossible through any other medium.
Show the human side of your company, connect on an emotional level with your viewers and let the personality of your company employees’ shine through a culture video.
You can include slice-of-life employee interviews, team-building days, pranks, birthday parties, your secret sauce, bloopers, and everything in between. There’s no formula for this one, but lots of room for creativity.